Stopwatch Marketing Take Charge
Stopwatch Marketing: Take Charge of the Time When Your Customer Decides to Buy
How long does it take to buy a loaf of bread? A pair of shoes? A car? These are trick questions. Imagine a hundred potential customers in the same store, each holding a stopwatch. Some of their stopwatches are ticking very fast (grabbing a bottle of wine before a party), some glacially slow (agonizing over the perfect bottle for a first date). Some, in fact, aren’t ticking at all. For today’s savvy marketers understanding how much time and energy consumers are willing to spend shopping for their product or service is the single most important (yet overlooked) factor in maximizing sales. After years of advising clients who sell everything from all-natural fruit juice to health insurance, John Rosen and AnnaMaria Turano have learned that capturing a consumer’s attention at precisely the right time and holding it through the purchase decision requires a strategy that they call Stopwatch Marketing. It is the method of adjusting your marketing strategies to match the shopping styles of your customers. Stopwatch Marketing unveils a systematic way to capitalize on four different types of shopping styles—Recreational, Painstaking, Impatient, and Reluctant. Rosen and Turano also share the stories of how America’s top brands put the concept of Stopwatch Marketing to work for them. You’ll learn how:* Goodyear turned Assurance with TripleTred tires into a billion-dollar success story built on a shopping cycle that takes less than an hour.* Roto-Rooter became the only legitimate brand in its category by controlling the typical Yellow Pages users’ 50-second search pattern.* Whole Foods reinvented the supermarket shopping experience to slow down their customers’ clocks.* Microsoft exploits shoppers’ reluctance to spend time researching alternatives to their Office software.* Lexus begins targeting customers up to a year before they set foot inside a dealer showroom. In a world where consumers are assaulted with thousands
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Ten Questions – The Insider’s Guide to Saving Money on Auto Insurance – Hidden Discounts RevealedHow much do you pay for your auto insurance? If you are reading this, the answer is most likely “too much!” You are looking for in…
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Stopwatch Marketing Take Charge
Stopwatch Marketing: Take Charge of the Time When Your Customer Decides to Buy
How long does it take to buy a loaf of bread? A pair of shoes? A car? These are trick questions. Imagine a hundred potential customers in the same store, each holding a stopwatch. Some of their stopwatches are ticking very fast (grabbing a bottle of wine before a party), some glacially slow (agonizing over the perfect bottle for a first date). Some, in fact, aren’t ticking at all. For today’s savvy marketers understanding how much time and energy consumers are willing to spend shopping for their product or service is the single most important (yet overlooked) factor in maximizing sales. After years of advising clients who sell everything from all-natural fruit juice to health insurance, John Rosen and AnnaMaria Turano have learned that capturing a consumer’s attention at precisely the right time and holding it through the purchase decision requires a strategy that they call Stopwatch Marketing. It is the method of adjusting your marketing strategies to match the shopping styles of your customers. Stopwatch Marketing unveils a systematic way to capitalize on four different types of shopping styles—Recreational, Painstaking, Impatient, and Reluctant. Rosen and Turano also share the stories of how America’s top brands put the concept of Stopwatch Marketing to work for them. You’ll learn how:* Goodyear turned Assurance with TripleTred tires into a billion-dollar success story built on a shopping cycle that takes less than an hour.* Roto-Rooter became the only legitimate brand in its category by controlling the typical Yellow Pages users’ 50-second search pattern.* Whole Foods reinvented the supermarket shopping experience to slow down their customers’ clocks.* Microsoft exploits shoppers’ reluctance to spend time researching alternatives to their Office software.* Lexus begins targeting customers up to a year before they set foot inside a dealer showroom. In a world where consumers are assaulted with thousands
Price: $ 0.01
Sold by Barnes&Noble.com
Auto Document HolderDimensions: 9 1/2″ x 5 1/4″
Description: A well constructed wallet for your automobile documents. Designed with pockets for maps, …
Double USB Car Charger with IC Protection and Insurance Management 5V 500MA, Black Color100% Brand New.
High Quality generic (non-OEM).
Use this universal car charger DC adapter with your existing USB charging cable Re…
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Stopwatch Marketing Take Charge
Stopwatch Marketing: Take Charge of the Time When Your Customer Decides to Buy
How long does it take to buy a loaf of bread? A pair of shoes? A car? These are trick questions. Imagine a hundred potential customers in the same store, each holding a stopwatch. Some of their stopwatches are ticking very fast (grabbing a bottle of wine before a party), some glacially slow (agonizing over the perfect bottle for a first date). Some, in fact, aren’t ticking at all. For today’s savvy marketers understanding how much time and energy consumers are willing to spend shopping for their product or service is the single most important (yet overlooked) factor in maximizing sales. After years of advising clients who sell everything from all-natural fruit juice to health insurance, John Rosen and AnnaMaria Turano have learned that capturing a consumer’s attention at precisely the right time and holding it through the purchase decision requires a strategy that they call Stopwatch Marketing. It is the method of adjusting your marketing strategies to match the shopping styles of your customers. Stopwatch Marketing unveils a systematic way to capitalize on four different types of shopping styles—Recreational, Painstaking, Impatient, and Reluctant. Rosen and Turano also share the stories of how America’s top brands put the concept of Stopwatch Marketing to work for them. You’ll learn how:* Goodyear turned Assurance with TripleTred tires into a billion-dollar success story built on a shopping cycle that takes less than an hour.* Roto-Rooter became the only legitimate brand in its category by controlling the typical Yellow Pages users’ 50-second search pattern.* Whole Foods reinvented the supermarket shopping experience to slow down their customers’ clocks.* Microsoft exploits shoppers’ reluctance to spend time researching alternatives to their Office software.* Lexus begins targeting customers up to a year before they set foot inside a dealer showroom. In a world where consumers are assaulted with thousands
Price: $ 0.01
Sold by Barnes&Noble.com
Insurance Claim Secrets REVEALED!This is the best book you can own on the strategies YOU need to use to get the insurance companies to pay you ALL the money you ar…
Auto Document HolderDimensions: 9 1/2″ x 5 1/4″
Description: A well constructed wallet for your automobile documents. Designed with pockets for maps, …
Double USB Car Charger with IC Protection and Insurance Management 5V 500MA, Black Color100% Brand New.
High Quality generic (non-OEM).
Use this universal car charger DC adapter with your existing USB charging cable Re…
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